“Siemens Financial Services (SFS) is a cross sector unit which provides financial solutions for infrastructure, equipment and working capital. COFEA (Commercial Finance Europe APAC) within SFS has a strong need for a sustainable skills development process aimed at the sales organization. lts business goals are to gain market share, improve profitability and increase customer loyalty as well as employee loyalty. In order to achieve these goals, we have developed and implemented together with Cegos Group an international SFS SalesExcellence Training Program targeting the COFEA sales teams worldwide. Four blended learning modules have been successfully delivered for the past 2 years, including World Class Selling, Customer Retention, Managing SFS Key Accounts and Training and Presentation Skills.
Around 300 delegates have already been trained throughout the world in China, Finland, France, Germany, Netherlands, Norway, Poland, Spain, Turkey and the UK. The project is still ongoing and will continue in 2011.

Thanks to its international network of experienced trainers and its efficient project management, Cegos has significantly contributed to raise ‘buy-in’ among Siemens teams and improve the skills of our sales people at COFEA level, while achieving a high satisfaction rate. We have built with them a real partnership based on trust, and are confident that they will help us to manage further challenges in this international program.”