Marketing
Developping Your Professional Marketing SkillsThe 3 success factors for marketers |
Classroom training 2 days E-learning modules 5 x 30' 
To access this program’s dates delivered in a range of Cegos locations across the world, please contact our offices Click here |
Languages Click here 
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| Ref. : 8523 |
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The marketing professional’s six qualities. How to harness your strengths to consistently create value for your customers and company? How to think outside the box to sharpen your competitive edge without losing sight of the marketing goals? |
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Marketing managers, group leaders, product managers, market managers, marketing engineers, global brand managers, brand managers, marketing coordinators By extension: marketing assistants, survey managers, marketing project managers |
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Act intelligently, innovatively and interactively throughout the marketing process. Harness marketing best practices in an international context. Develop your interaction and persuasive skills within your company. Create value for your customers and thereby for your company. |
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1_ How In3 marketers create value - Intelligence, innovation and interactivity: the In3 marketer’s qualities to build competitive advantages. - Creating value for the customer and for the company. - Using customer equity to create value. 2_ Finding the meaning behind the analysis - Analysing gaps to serve the company’s ambition. - Measuring the risks to sharpen your edge. - Turning information into a meaningful assessment. 3_ Using marketing strategy to develop consistency - Breaking down the strategic chain: segmenting, targeting and positioning. - Using different segmentation levels. - The marketer as a driving force for proposals that add value. 4_ Differentiating offerings - Using positioning to cement market and customer support. - Building a competitive offering. - How marketers juggle innovation and pragmatism to launch the product. 5_ Aligning people and ideas around the offering - The In3 Marketer: marshalling teams, harnessing energy, enabling success. - Your In3 Marketer profile. - Building team enthusiasm. |
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Using customer equity to create value Aligning objectives with market forecasts Developing consistency through marketing strategy Launching a new product successfully Leading an international marketing community |
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Your blended training path |
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Sharper analysis. Faster decisions. Greater persuasive power. More creative energy with a pragmatic slant. Richer all-round marketing operations. |
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Efficient and effective marketing professionals who: - market more creatively, - steer their projects to successful completion. Stay a step ahead with innovative solutions. Harness marketing intelligence to anticipate. Gain an edge through innovation and a more attractive image. Shorter time to market. Smoother interaction to enhance performance. Consistent marketing practices on an international scale. Greater marketing efficiency in every country you serve. |
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The In3 Marketer: the three qualities that effective marketing professionals share The In3 Marketer’s creed Intelligence: the ability to analyse facts and distil the essential ones - Faster decisions and clearer marketing process management Innovation: thinking carefully, creatively and realistically - Marketing strategy excellence and a creative edge to build a competitive and innovative offer Interactivity: listening and persuading - Understanding the challenges down the road, building support for your projects and leading a marketing community Time to remember …in the classroom Créafil A fun way to learn and practise as a team: - Build a new offering based on your positioning Colortech Two teams compete: - Make your product launches a success The In3 logo and profile Self-assessment, individual action plan and logo creation: - Your In3 Marketer profi le - Positioning your promotion in a group …during the e-learning modules New Chemical Before the classroom course: - Using your segmentation based on customer value Bolteck Before the classroom course: - Analysing the gap between your objectives and market forecasts Transplastic After he classroom course: - Building your international marketing community |
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Cegos Blended programmes in Chilean & Dutch
After the Middle East, Cegos localizes its blended learning offering in the Chilean and Dutch markets.
This responds to today's companies' demand to apply global knowledge locally.
Global Learning by Cegos®:
The learning revolution is underway…
Jacques Coquerel,
Chairman of Cegos Group
Chairman of Cegos Group
